{"id":44353,"date":"2026-09-24T11:27:57","date_gmt":"2026-09-24T04:27:57","guid":{"rendered":"https:\/\/vtcpay.vn\/blog\/?p=44353"},"modified":"2026-09-24T11:27:57","modified_gmt":"2026-09-24T04:27:57","slug":"case-study-toi-uu-ty-le-chuyen-doi-thanh-toan","status":"publish","type":"post","link":"https:\/\/vtcpay.vn\/blog\/case-study-toi-uu-ty-le-chuyen-doi-thanh-toan.html","title":{"rendered":"Case Study: T\u1ed1i \u01afu T\u1ef7 L\u1ec7 Chuy\u1ec3n \u0110\u1ed5i Thanh To\u00e1n"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">N\u1ed9i dung ch\u00ednh<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab4c096c6ef6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab4c096c6ef6\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vtcpay.vn\/blog\/case-study-toi-uu-ty-le-chuyen-doi-thanh-toan.html\/#Ty_le_chuyen_doi_thanh_toan_la_gi\" >T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i thanh to\u00e1n l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vtcpay.vn\/blog\/case-study-toi-uu-ty-le-chuyen-doi-thanh-toan.html\/#Case_study_Doanh_nghiep_thuong_mai_dien_tu_gap_van_de_gi\" >Case study: Doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed g\u1eb7p v\u1ea5n \u0111\u1ec1 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vtcpay.vn\/blog\/case-study-toi-uu-ty-le-chuyen-doi-thanh-toan.html\/#3_buoc_cai_thien_ty_le_chuyen_doi_thanh_toan\" >3 b\u01b0\u1edbc c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i thanh to\u00e1n<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vtcpay.vn\/blog\/case-study-toi-uu-ty-le-chuyen-doi-thanh-toan.html\/#1_Rut_gon_checkout\" >1. R\u00fat g\u1ecdn checkout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vtcpay.vn\/blog\/case-study-toi-uu-ty-le-chuyen-doi-thanh-toan.html\/#2_Toi_uu_lua_chon_thanh_toan\" >2. T\u1ed1i \u01b0u l\u1ef1a ch\u1ecdn thanh to\u00e1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vtcpay.vn\/blog\/case-study-toi-uu-ty-le-chuyen-doi-thanh-toan.html\/#3_Xu_ly_tot_giao_dich_that_bai\" >3. X\u1eed l\u00fd t\u1ed1t giao d\u1ecbch th\u1ea5t b\u1ea1i<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vtcpay.vn\/blog\/case-study-toi-uu-ty-le-chuyen-doi-thanh-toan.html\/#Do_luong_hieu_qua_sau_toi_uu\" >\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 sau t\u1ed1i \u01b0u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vtcpay.vn\/blog\/case-study-toi-uu-ty-le-chuyen-doi-thanh-toan.html\/#4_bai_hoc_tu_case_study\" >4 b\u00e0i h\u1ecdc t\u1eeb case study<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vtcpay.vn\/blog\/case-study-toi-uu-ty-le-chuyen-doi-thanh-toan.html\/#Phan_tich_funnel_truoc_khi_thay_doi\" >Ph\u00e2n t\u00edch funnel tr\u01b0\u1edbc khi thay \u0111\u1ed5i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vtcpay.vn\/blog\/case-study-toi-uu-ty-le-chuyen-doi-thanh-toan.html\/#Trai_nghiem_thanh_toan_anh_huong_truc_tiep_den_chuyen_doi\" >Tr\u1ea3i nghi\u1ec7m thanh to\u00e1n \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vtcpay.vn\/blog\/case-study-toi-uu-ty-le-chuyen-doi-thanh-toan.html\/#Da_dang_phuong_thuc_nhung_phai_co_chon_loc\" >\u0110a d\u1ea1ng ph\u01b0\u01a1ng th\u1ee9c nh\u01b0ng ph\u1ea3i c\u00f3 ch\u1ecdn l\u1ecdc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/vtcpay.vn\/blog\/case-study-toi-uu-ty-le-chuyen-doi-thanh-toan.html\/#Luon_do_luong_sau_khi_trien_khai\" >Lu\u00f4n \u0111o l\u01b0\u1eddng sau khi tri\u1ec3n khai<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/vtcpay.vn\/blog\/case-study-toi-uu-ty-le-chuyen-doi-thanh-toan.html\/#VTC_Pay_ho_tro_doanh_nghiep_toi_uu_thanh_toan\" >VTC Pay h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p t\u1ed1i \u01b0u thanh to\u00e1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/vtcpay.vn\/blog\/case-study-toi-uu-ty-le-chuyen-doi-thanh-toan.html\/#Ket_luan\" >K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng \u0111\u00e3 ch\u1ecdn s\u1ea3n ph\u1ea9m nh\u01b0ng ch\u01b0a ch\u1eafc \u0111\u00e3 ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng. Ch\u1ec9 m\u1ed9t b\u01b0\u1edbc thanh to\u00e1n ph\u1ee9c t\u1ea1p, thi\u1ebfu ph\u01b0\u01a1ng th\u1ee9c quen thu\u1ed9c ho\u1eb7c giao d\u1ecbch kh\u00f4ng th\u00e0nh c\u00f4ng c\u0169ng c\u00f3 th\u1ec3 khi\u1ebfn doanh nghi\u1ec7p m\u1ea5t \u0111i m\u1ed9t \u0111\u01a1n h\u00e0ng. Case study d\u01b0\u1edbi \u0111\u00e2y ph\u00e2n t\u00edch c\u00e1ch m\u1ed9t doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m ngh\u1ebdn v\u00e0 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i thanh to\u00e1n th\u00f4ng qua t\u1ed1i \u01b0u checkout v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ty_le_chuyen_doi_thanh_toan_la_gi\"><\/span><b>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i thanh to\u00e1n l\u00e0 g\u00ec?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i thanh to\u00e1n ph\u1ea3n \u00e1nh t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng ho\u00e0n t\u1ea5t giao d\u1ecbch sau khi b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh thanh to\u00e1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00ec doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1edf h\u1eefu l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn nh\u01b0ng doanh thu v\u1eabn ch\u01b0a t\u01b0\u01a1ng x\u1ee9ng n\u1ebfu kh\u00e1ch h\u00e0ng r\u1eddi \u0111i \u1edf b\u01b0\u1edbc cu\u1ed1i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theo Baymard, t\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng trung b\u00ecnh \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p t\u1eeb nhi\u1ec1u nghi\u00ean c\u1ee9u v\u00e0o kho\u1ea3ng 70%. Trong \u0111\u00f3 17% ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t cho bi\u1ebft h\u1ecd t\u1eebng b\u1ecf checkout v\u00ec quy tr\u00ecnh qu\u00e1 d\u00e0i ho\u1eb7c ph\u1ee9c t\u1ea1p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ec v\u1eady t\u1ed1i \u01b0u thanh to\u00e1n kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt m\u00e0 c\u00f2n li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 doanh thu.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44356\" src=\"https:\/\/vtcpay.vn\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-11_21_17-24-thg-9-2026.png\" alt=\"\" width=\"1734\" height=\"907\" srcset=\"https:\/\/vtcpay.vn\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-11_21_17-24-thg-9-2026.png 1734w, https:\/\/vtcpay.vn\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-11_21_17-24-thg-9-2026-300x157.png 300w, https:\/\/vtcpay.vn\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-11_21_17-24-thg-9-2026-1024x536.png 1024w, https:\/\/vtcpay.vn\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-11_21_17-24-thg-9-2026-768x402.png 768w, https:\/\/vtcpay.vn\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-11_21_17-24-thg-9-2026-1536x803.png 1536w, https:\/\/vtcpay.vn\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-11_21_17-24-thg-9-2026-696x364.png 696w, https:\/\/vtcpay.vn\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-11_21_17-24-thg-9-2026-1068x559.png 1068w, https:\/\/vtcpay.vn\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-11_21_17-24-thg-9-2026-803x420.png 803w\" sizes=\"(max-width: 1734px) 100vw, 1734px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Case_study_Doanh_nghiep_thuong_mai_dien_tu_gap_van_de_gi\"><\/span><b>Case study: Doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed g\u1eb7p v\u1ea5n \u0111\u1ec1 g\u00ec?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p A kinh doanh s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng tr\u00ean website. L\u01b0\u1ee3ng truy c\u1eadp v\u00e0 s\u1ed1 kh\u00e1ch h\u00e0ng th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf t\u01b0\u01a1ng \u0111\u1ed1i \u1ed5n \u0111\u1ecbnh nh\u01b0ng s\u1ed1 giao d\u1ecbch ho\u00e0n t\u1ea5t ch\u01b0a \u0111\u1ea1t k\u1ef3 v\u1ecdng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thay v\u00ec ti\u1ebfp t\u1ee5c t\u0103ng ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o, doanh nghi\u1ec7p ki\u1ec3m tra l\u1ea1i to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh:<\/span><\/p>\n<p><b>Gi\u1ecf h\u00e0ng \u2192 Checkout \u2192 Ch\u1ecdn ph\u01b0\u01a1ng th\u1ee9c \u2192 Thanh to\u00e1n \u2192 Ho\u00e0n t\u1ea5t<\/b><\/p>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u cho th\u1ea5y l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0o checkout kh\u00e1 t\u1ed1t nh\u01b0ng c\u00f3 s\u1ef1 s\u1ee5t gi\u1ea3m \u0111\u00e1ng k\u1ec3 \u1edf c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p ti\u1ebfn h\u00e0nh ki\u1ec3m tra tr\u1ef1c ti\u1ebfp tr\u00ean c\u1ea3 desktop v\u00e0 mobile \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nguy\u00ean nh\u00e2n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ba \u0111i\u1ec3m c\u1ea7n c\u1ea3i thi\u1ec7n \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Checkout y\u00eau c\u1ea7u nhi\u1ec1u th\u00f4ng tin v\u00e0 thao t\u00e1c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n ch\u01b0a \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y tr\u1ef1c quan.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Khi giao d\u1ecbch th\u1ea5t b\u1ea1i, kh\u00e1ch h\u00e0ng ch\u01b0a c\u00f3 h\u01b0\u1edbng d\u1eabn r\u00f5 r\u00e0ng \u0111\u1ec3 ti\u1ebfp t\u1ee5c.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nh\u01b0 v\u1eady, v\u1ea5n \u0111\u1ec1 kh\u00f4ng n\u1eb1m ho\u00e0n to\u00e0n \u1edf nhu c\u1ea7u mua h\u00e0ng m\u00e0 c\u00f2n \u1edf c\u00e1ch doanh nghi\u1ec7p thi\u1ebft k\u1ebf qu\u00e1 tr\u00ecnh thanh to\u00e1n.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_buoc_cai_thien_ty_le_chuyen_doi_thanh_toan\"><\/span><b>3 b\u01b0\u1edbc c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i thanh to\u00e1n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Rut_gon_checkout\"><\/span><b>1. R\u00fat g\u1ecdn checkout<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p lo\u1ea1i b\u1ecf c\u00e1c tr\u01b0\u1eddng th\u00f4ng tin kh\u00f4ng c\u1ea7n thi\u1ebft v\u00e0 gi\u1ea3m s\u1ed1 b\u01b0\u1edbc tr\u01b0\u1edbc khi kh\u00e1ch h\u00e0ng \u0111\u1ebfn m\u00e0n h\u00ecnh thanh to\u00e1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c th\u00f4ng tin c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1n \u0111\u01b0\u1ee3c x\u1eed l\u00fd tr\u01b0\u1edbc nh\u1eb1m h\u1ea1n ch\u1ebf vi\u1ec7c kh\u00e1ch h\u00e0ng ph\u1ea3i nh\u1eadp l\u1ea1i nhi\u1ec1u l\u1ea7n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ee5c ti\u00eau l\u00e0 t\u1ea1o m\u1ed9t checkout ng\u1eafn, r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 ho\u00e0n th\u00e0nh, \u0111\u1eb7c bi\u1ec7t tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Toi_uu_lua_chon_thanh_toan\"><\/span><b>2. T\u1ed1i \u01b0u l\u1ef1a ch\u1ecdn thanh to\u00e1n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Thay v\u00ec \u0111\u01b0a qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn l\u00ean c\u00f9ng m\u1ed9t giao di\u1ec7n, doanh nghi\u1ec7p s\u1eafp x\u1ebfp c\u00e1c ph\u01b0\u01a1ng th\u1ee9c theo m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c l\u1ef1a ch\u1ecdn ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf v\u1ecb tr\u00ed d\u1ec5 nh\u1eadn bi\u1ebft, gi\u00fap ng\u01b0\u1eddi mua nhanh ch\u00f3ng t\u00ecm th\u1ea5y ph\u01b0\u01a1ng th\u1ee9c quen thu\u1ed9c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u n\u00e0y c\u0169ng c\u00f3 \u00fd ngh\u0129a v\u1edbi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. Theo Baymard 9% ng\u01b0\u1eddi d\u00f9ng trong nghi\u00ean c\u1ee9u cho bi\u1ebft h\u1ecd t\u1eebng b\u1ecf checkout v\u00ec kh\u00f4ng t\u00ecm th\u1ea5y ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n mong mu\u1ed1n.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Xu_ly_tot_giao_dich_that_bai\"><\/span><b>3. X\u1eed l\u00fd t\u1ed1t giao d\u1ecbch th\u1ea5t b\u1ea1i<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng ph\u1ea3i m\u1ecdi giao d\u1ecbch kh\u00f4ng th\u00e0nh c\u00f4ng \u0111\u1ec1u \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c kh\u00e1ch h\u00e0ng t\u1eeb b\u1ecf \u0111\u01a1n h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p thi\u1ebft k\u1ebf l\u1ea1i m\u00e0n h\u00ecnh th\u00f4ng b\u00e1o l\u1ed7i v\u1edbi c\u00e1c l\u1ef1a ch\u1ecdn r\u00f5 r\u00e0ng:<\/span><\/p>\n<p><b>Th\u1eed l\u1ea1i \u2192 \u0110\u1ed5i ph\u01b0\u01a1ng th\u1ee9c \u2192 Li\u00ean h\u1ec7 h\u1ed7 tr\u1ee3<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Thay v\u00ec k\u1ebft th\u00fac h\u00e0nh tr\u00ecnh, h\u1ec7 th\u1ed1ng t\u1ea1o th\u00eam c\u01a1 h\u1ed9i \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c thanh to\u00e1n.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44357\" src=\"https:\/\/vtcpay.vn\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-11_23_55-24-thg-9-2026.png\" alt=\"\" width=\"1735\" height=\"906\" srcset=\"https:\/\/vtcpay.vn\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-11_23_55-24-thg-9-2026.png 1735w, https:\/\/vtcpay.vn\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-11_23_55-24-thg-9-2026-300x157.png 300w, https:\/\/vtcpay.vn\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-11_23_55-24-thg-9-2026-1024x535.png 1024w, https:\/\/vtcpay.vn\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-11_23_55-24-thg-9-2026-768x401.png 768w, https:\/\/vtcpay.vn\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-11_23_55-24-thg-9-2026-1536x802.png 1536w, https:\/\/vtcpay.vn\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-11_23_55-24-thg-9-2026-696x363.png 696w, https:\/\/vtcpay.vn\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-11_23_55-24-thg-9-2026-1068x558.png 1068w, https:\/\/vtcpay.vn\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-11_23_55-24-thg-9-2026-804x420.png 804w\" sizes=\"(max-width: 1735px) 100vw, 1735px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Do_luong_hieu_qua_sau_toi_uu\"><\/span><b>\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 sau t\u1ed1i \u01b0u<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sau khi tri\u1ec3n khai, doanh nghi\u1ec7p theo d\u00f5i m\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 ch\u00ednh:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Checkout Conversion Rate:<\/b><span style=\"font-weight: 400;\"> T\u1ef7 l\u1ec7 ho\u00e0n t\u1ea5t checkout.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Payment Success Rate:<\/b><span style=\"font-weight: 400;\"> T\u1ef7 l\u1ec7 giao d\u1ecbch th\u00e0nh c\u00f4ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Payment Failure Rate:<\/b><span style=\"font-weight: 400;\"> T\u1ef7 l\u1ec7 giao d\u1ecbch th\u1ea5t b\u1ea1i.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Checkout Abandonment Rate:<\/b><span style=\"font-weight: 400;\"> T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi kh\u1ecfi checkout.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mobile Conversion Rate:<\/b><span style=\"font-weight: 400;\"> T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5, v\u1edbi 10.000 l\u01b0\u1ee3t b\u1eaft \u0111\u1ea7u checkout v\u00e0 6.000 giao d\u1ecbch th\u00e0nh c\u00f4ng, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 60%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sau t\u1ed1i \u01b0u n\u1ebfu s\u1ed1 giao d\u1ecbch ho\u00e0n t\u1ea5t t\u0103ng l\u00ean 6.600\u00a0 t\u1ef7 l\u1ec7 \u0111\u1ea1t 66%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u01b0 v\u1eady, doanh nghi\u1ec7p t\u0103ng 6 \u0111i\u1ec3m ph\u1ea7n tr\u0103m t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i m\u00e0 kh\u00f4ng c\u1ea7n t\u0103ng s\u1ed1 l\u01b0\u1ee3t checkout. \u0110\u00e2y l\u00e0 s\u1ed1 li\u1ec7u minh h\u1ecda cho ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng, kh\u00f4ng ph\u1ea3i k\u1ebft qu\u1ea3 c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_bai_hoc_tu_case_study\"><\/span><b>4 b\u00e0i h\u1ecdc t\u1eeb case study<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Phan_tich_funnel_truoc_khi_thay_doi\"><\/span><b>Ph\u00e2n t\u00edch funnel tr\u01b0\u1edbc khi thay \u0111\u1ed5i<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c kh\u00e1ch h\u00e0ng r\u1eddi \u0111i \u1edf b\u01b0\u1edbc n\u00e0o thay v\u00ec t\u1ed1i \u01b0u to\u00e0n b\u1ed9 website theo c\u1ea3m t\u00ednh.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Trai_nghiem_thanh_toan_anh_huong_truc_tiep_den_chuyen_doi\"><\/span><b>Tr\u1ea3i nghi\u1ec7m thanh to\u00e1n \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Checkout c\u00e0ng d\u1ec5 hi\u1ec3u v\u00e0 \u00edt thao t\u00e1c kh\u00f4ng c\u1ea7n thi\u1ebft, kh\u00e1ch h\u00e0ng c\u00e0ng thu\u1eadn ti\u1ec7n ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Da_dang_phuong_thuc_nhung_phai_co_chon_loc\"><\/span><b>\u0110a d\u1ea1ng ph\u01b0\u01a1ng th\u1ee9c nh\u01b0ng ph\u1ea3i c\u00f3 ch\u1ecdn l\u1ecdc<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nhi\u1ec1u ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n gi\u00fap \u0111\u00e1p \u1ee9ng c\u00e1c th\u00f3i quen kh\u00e1c nhau, nh\u01b0ng c\u00e1ch s\u1eafp x\u1ebfp v\u00e0 hi\u1ec3n th\u1ecb c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Luon_do_luong_sau_khi_trien_khai\"><\/span><b>Lu\u00f4n \u0111o l\u01b0\u1eddng sau khi tri\u1ec3n khai<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ecdi thay \u0111\u1ed5i c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 b\u1eb1ng d\u1eef li\u1ec7u tr\u01b0\u1edbc v\u00e0 sau \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh gi\u1ea3i ph\u00e1p n\u00e0o th\u1ef1c s\u1ef1 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44359\" src=\"https:\/\/vtcpay.vn\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-11_26_04-24-thg-9-2026.png\" alt=\"\" width=\"1736\" height=\"906\" srcset=\"https:\/\/vtcpay.vn\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-11_26_04-24-thg-9-2026.png 1736w, https:\/\/vtcpay.vn\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-11_26_04-24-thg-9-2026-300x157.png 300w, https:\/\/vtcpay.vn\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-11_26_04-24-thg-9-2026-1024x534.png 1024w, https:\/\/vtcpay.vn\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-11_26_04-24-thg-9-2026-768x401.png 768w, https:\/\/vtcpay.vn\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-11_26_04-24-thg-9-2026-1536x802.png 1536w, https:\/\/vtcpay.vn\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-11_26_04-24-thg-9-2026-696x363.png 696w, https:\/\/vtcpay.vn\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-11_26_04-24-thg-9-2026-1068x557.png 1068w, https:\/\/vtcpay.vn\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-11_26_04-24-thg-9-2026-805x420.png 805w\" sizes=\"(max-width: 1736px) 100vw, 1736px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"VTC_Pay_ho_tro_doanh_nghiep_toi_uu_thanh_toan\"><\/span><b>VTC Pay h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p t\u1ed1i \u01b0u thanh to\u00e1n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">V\u1edbi c\u1ed5ng thanh to\u00e1n ph\u00f9 h\u1ee3p, doanh nghi\u1ec7p c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i nhi\u1ec1u ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n v\u00e0 x\u00e2y d\u1ef1ng quy tr\u00ecnh giao d\u1ecbch thu\u1eadn ti\u1ec7n h\u01a1n cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">VTC Pay h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p tri\u1ec3n khai thanh to\u00e1n tr\u1ef1c tuy\u1ebfn, k\u1ebft n\u1ed1i c\u00e1c ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n v\u00e0 \u0111\u1ed3ng h\u00e0nh trong qu\u00e1 tr\u00ecnh t\u00edch h\u1ee3p, v\u1eadn h\u00e0nh h\u1ec7 th\u1ed1ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1eeb d\u1eef li\u1ec7u giao d\u1ecbch, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c theo d\u00f5i hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u h\u00e0nh tr\u00ecnh thanh to\u00e1n theo h\u00e0nh vi th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><a href=\"https:\/\/vtcpay.vn\/gioi-thieu-cong-thanh-toan\"><b>\u0110\u0103ng k\u00fd t\u01b0 v\u1ea5n VTC Pay<\/b><\/a><span style=\"font-weight: 400;\"> \u0111\u1ec3 t\u00ecm hi\u1ec3u gi\u1ea3i ph\u00e1p c\u1ed5ng thanh to\u00e1n ph\u00f9 h\u1ee3p v\u1edbi m\u00f4 h\u00ecnh kinh doanh.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44358\" src=\"https:\/\/vtcpay.vn\/blog\/wp-content\/uploads\/2026\/09\/U-SEO-38-1.png\" alt=\"\" width=\"650\" height=\"340\" srcset=\"https:\/\/vtcpay.vn\/blog\/wp-content\/uploads\/2026\/09\/U-SEO-38-1.png 650w, https:\/\/vtcpay.vn\/blog\/wp-content\/uploads\/2026\/09\/U-SEO-38-1-300x157.png 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ket_luan\"><\/span><b>K\u1ebft lu\u1eadn<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i thanh to\u00e1n kh\u00f4ng nh\u1ea5t thi\u1ebft b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c t\u0103ng traffic. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o th\u00eam doanh thu b\u1eb1ng c\u00e1ch khai th\u00e1c t\u1ed1t h\u01a1n l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 nhu c\u1ea7u mua h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1eeb vi\u1ec7c ph\u00e2n t\u00edch funnel, r\u00fat g\u1ecdn checkout, t\u1ed1i \u01b0u ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n \u0111\u1ebfn x\u1eed l\u00fd giao d\u1ecbch th\u1ea5t b\u1ea1i, m\u1ed7i c\u1ea3i thi\u1ec7n nh\u1ecf \u0111\u1ec1u c\u00f3 th\u1ec3 g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean m\u1ed9t h\u00e0nh tr\u00ecnh thanh to\u00e1n thu\u1eadn ti\u1ec7n h\u01a1n.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kh\u00e1ch h\u00e0ng \u0111\u00e3 ch\u1ecdn s\u1ea3n ph\u1ea9m nh\u01b0ng ch\u01b0a ch\u1eafc \u0111\u00e3 ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng. Ch\u1ec9 m\u1ed9t b\u01b0\u1edbc thanh to\u00e1n ph\u1ee9c t\u1ea1p, thi\u1ebfu ph\u01b0\u01a1ng th\u1ee9c quen thu\u1ed9c ho\u1eb7c giao d\u1ecbch kh\u00f4ng th\u00e0nh c\u00f4ng c\u0169ng c\u00f3 th\u1ec3 khi\u1ebfn doanh nghi\u1ec7p m\u1ea5t \u0111i m\u1ed9t \u0111\u01a1n h\u00e0ng. Case study d\u01b0\u1edbi \u0111\u00e2y ph\u00e2n t\u00edch c\u00e1ch m\u1ed9t doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":44355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,190,281,171],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: T\u1ed1i \u01afu T\u1ef7 L\u1ec7 Chuy\u1ec3n \u0110\u1ed5i Thanh To\u00e1n<\/title>\n<meta name=\"description\" content=\"T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i thanh to\u00e1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n nh\u1edd t\u1ed1i \u01b0u checkout, ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vtcpay.vn\/blog\/case-study-toi-uu-ty-le-chuyen-doi-thanh-toan.html\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: T\u1ed1i \u01afu T\u1ef7 L\u1ec7 Chuy\u1ec3n \u0110\u1ed5i Thanh To\u00e1n\" \/>\n<meta property=\"og:description\" content=\"T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i thanh to\u00e1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n nh\u1edd t\u1ed1i \u01b0u checkout, ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vtcpay.vn\/blog\/case-study-toi-uu-ty-le-chuyen-doi-thanh-toan.html\" \/>\n<meta property=\"og:site_name\" content=\"VTC Pay Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vidientuvtcpay\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-24T04:27:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vtcpay.vn\/blog\/wp-content\/uploads\/2026\/09\/U-SEO-45.png\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tri\u1ec7u Uy\u00ean\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vidientuvtcpay\" \/>\n<meta name=\"twitter:site\" content=\"@vidientuvtcpay\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tri\u1ec7u Uy\u00ean\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vtcpay.vn\/blog\/case-study-toi-uu-ty-le-chuyen-doi-thanh-toan.html\",\"url\":\"https:\/\/vtcpay.vn\/blog\/case-study-toi-uu-ty-le-chuyen-doi-thanh-toan.html\",\"name\":\"Case Study: T\u1ed1i \u01afu T\u1ef7 L\u1ec7 Chuy\u1ec3n \u0110\u1ed5i Thanh To\u00e1n\",\"isPartOf\":{\"@id\":\"https:\/\/vtcpay.vn\/blog\/#website\"},\"datePublished\":\"2026-09-24T04:27:57+00:00\",\"dateModified\":\"2026-09-24T04:27:57+00:00\",\"author\":{\"@id\":\"https:\/\/vtcpay.vn\/blog\/#\/schema\/person\/34539c08246397062913b9347033aad2\"},\"description\":\"T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i thanh to\u00e1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n nh\u1edd t\u1ed1i \u01b0u checkout, ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.\",\"breadcrumb\":{\"@id\":\"https:\/\/vtcpay.vn\/blog\/case-study-toi-uu-ty-le-chuyen-doi-thanh-toan.html#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/vtcpay.vn\/blog\/case-study-toi-uu-ty-le-chuyen-doi-thanh-toan.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/vtcpay.vn\/blog\/case-study-toi-uu-ty-le-chuyen-doi-thanh-toan.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/vtcpay.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Study: T\u1ed1i \u01afu T\u1ef7 L\u1ec7 Chuy\u1ec3n \u0110\u1ed5i Thanh To\u00e1n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/vtcpay.vn\/blog\/#website\",\"url\":\"https:\/\/vtcpay.vn\/blog\/\",\"name\":\"VTC Pay Blog\",\"description\":\"V\u00ed \u0111i\u1ec7n t\u1eed VTC Pay\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/vtcpay.vn\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/vtcpay.vn\/blog\/#\/schema\/person\/34539c08246397062913b9347033aad2\",\"name\":\"Tri\u1ec7u Uy\u00ean\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/vtcpay.vn\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/64cee5d5566fb6bfa9834d259e416f8d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/64cee5d5566fb6bfa9834d259e416f8d?s=96&d=mm&r=g\",\"caption\":\"Tri\u1ec7u Uy\u00ean\"},\"url\":\"https:\/\/vtcpay.vn\/blog\/author\/uyen-trieu\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case Study: T\u1ed1i \u01afu T\u1ef7 L\u1ec7 Chuy\u1ec3n \u0110\u1ed5i Thanh To\u00e1n","description":"T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i thanh to\u00e1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n nh\u1edd t\u1ed1i \u01b0u checkout, ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vtcpay.vn\/blog\/case-study-toi-uu-ty-le-chuyen-doi-thanh-toan.html","og_locale":"vi_VN","og_type":"article","og_title":"Case Study: T\u1ed1i \u01afu T\u1ef7 L\u1ec7 Chuy\u1ec3n \u0110\u1ed5i Thanh To\u00e1n","og_description":"T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i thanh to\u00e1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n nh\u1edd t\u1ed1i \u01b0u checkout, ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.","og_url":"https:\/\/vtcpay.vn\/blog\/case-study-toi-uu-ty-le-chuyen-doi-thanh-toan.html","og_site_name":"VTC Pay Blog","article_publisher":"https:\/\/www.facebook.com\/vidientuvtcpay","article_published_time":"2026-09-24T04:27:57+00:00","og_image":[{"width":650,"height":340,"url":"https:\/\/vtcpay.vn\/blog\/wp-content\/uploads\/2026\/09\/U-SEO-45.png","type":"image\/png"}],"author":"Tri\u1ec7u Uy\u00ean","twitter_card":"summary_large_image","twitter_creator":"@vidientuvtcpay","twitter_site":"@vidientuvtcpay","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"Tri\u1ec7u Uy\u00ean","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"8 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/vtcpay.vn\/blog\/case-study-toi-uu-ty-le-chuyen-doi-thanh-toan.html","url":"https:\/\/vtcpay.vn\/blog\/case-study-toi-uu-ty-le-chuyen-doi-thanh-toan.html","name":"Case Study: T\u1ed1i \u01afu T\u1ef7 L\u1ec7 Chuy\u1ec3n \u0110\u1ed5i Thanh To\u00e1n","isPartOf":{"@id":"https:\/\/vtcpay.vn\/blog\/#website"},"datePublished":"2026-09-24T04:27:57+00:00","dateModified":"2026-09-24T04:27:57+00:00","author":{"@id":"https:\/\/vtcpay.vn\/blog\/#\/schema\/person\/34539c08246397062913b9347033aad2"},"description":"T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i thanh to\u00e1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n nh\u1edd t\u1ed1i \u01b0u checkout, ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.","breadcrumb":{"@id":"https:\/\/vtcpay.vn\/blog\/case-study-toi-uu-ty-le-chuyen-doi-thanh-toan.html#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vtcpay.vn\/blog\/case-study-toi-uu-ty-le-chuyen-doi-thanh-toan.html"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/vtcpay.vn\/blog\/case-study-toi-uu-ty-le-chuyen-doi-thanh-toan.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/vtcpay.vn\/blog\/"},{"@type":"ListItem","position":2,"name":"Case Study: T\u1ed1i \u01afu T\u1ef7 L\u1ec7 Chuy\u1ec3n \u0110\u1ed5i Thanh To\u00e1n"}]},{"@type":"WebSite","@id":"https:\/\/vtcpay.vn\/blog\/#website","url":"https:\/\/vtcpay.vn\/blog\/","name":"VTC Pay Blog","description":"V\u00ed \u0111i\u1ec7n t\u1eed VTC Pay","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vtcpay.vn\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"vi"},{"@type":"Person","@id":"https:\/\/vtcpay.vn\/blog\/#\/schema\/person\/34539c08246397062913b9347033aad2","name":"Tri\u1ec7u Uy\u00ean","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/vtcpay.vn\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/64cee5d5566fb6bfa9834d259e416f8d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/64cee5d5566fb6bfa9834d259e416f8d?s=96&d=mm&r=g","caption":"Tri\u1ec7u Uy\u00ean"},"url":"https:\/\/vtcpay.vn\/blog\/author\/uyen-trieu"}]}},"_links":{"self":[{"href":"https:\/\/vtcpay.vn\/blog\/wp-json\/wp\/v2\/posts\/44353"}],"collection":[{"href":"https:\/\/vtcpay.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtcpay.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtcpay.vn\/blog\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/vtcpay.vn\/blog\/wp-json\/wp\/v2\/comments?post=44353"}],"version-history":[{"count":2,"href":"https:\/\/vtcpay.vn\/blog\/wp-json\/wp\/v2\/posts\/44353\/revisions"}],"predecessor-version":[{"id":44360,"href":"https:\/\/vtcpay.vn\/blog\/wp-json\/wp\/v2\/posts\/44353\/revisions\/44360"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtcpay.vn\/blog\/wp-json\/wp\/v2\/media\/44355"}],"wp:attachment":[{"href":"https:\/\/vtcpay.vn\/blog\/wp-json\/wp\/v2\/media?parent=44353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtcpay.vn\/blog\/wp-json\/wp\/v2\/categories?post=44353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtcpay.vn\/blog\/wp-json\/wp\/v2\/tags?post=44353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}